Hello, I am a digital product designer who creates meaningful user experiences to tackle real-world problems. I strive for simplicity, utility and consistency in my design, by following an iterative process:

1

Distilling user research into product requirements that are coherent with the business goals

2

Creating wireframes and information architecture to conceptualize the product

3

A systems-based approach for UI design to keep a consistent visual vocabulary in the product

4

Rapid prototyping to conduct usability (or A/B) testing to iterate and evolve the product further.

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